Saturday, July 4th, 2009
Any inexpensive tools/ways to get some market research/survey done for a US based service company?
I am trying to launch a consumer service oriented company (in training and consultancy fields) and trying to reach some small companies, managers/executives etc of other companies to see if there is a need for such service.
Can someone point to me ways to get concept viability checked? I have draft of 4-5 questions that I would lilke to ask to my target audience. DO I need to engage market research firm? How do I get database (listing) of my target audience?
July 4th, 2009 at 1:36 am
I would hire a telemarketing firm to do it. You can buy a list from a list broker, it will probably be about 20 cents per contact with a minimum of about $200 cost. The telemarketing will be about $25/hour.
If you get a good diverse list that well-represents your target market, you may need as few as 100 responses to have a good result to work from. You may need to have an incentive to offer your targeted group in order to get them to answer.