Archive for the 'Branding' Category

Saturday, August 22nd, 2009

Which Advertising Agency runs the General Mills cereal ad/branding campaigns?

Who is it? Is it BBDO? Procter?
Whoever it is, they’re god-awful.
Not only have they stopped emphasizing the breakfast mascots, they managed to fuck up the oldest breakfast cereal mascot tradition in America (50 years running) in a year where we have a guy whose won more Olympic Gold than anyone, ever.
Take a [...]

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Friday, August 21st, 2009

How does Costco and American Express benefit from co-branding with eachother?

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Thursday, August 20th, 2009

need help to find a dissertation topic relating to branding, advertising and management?

Hi guys. im a student of msc design management and struggling to find an interesting topic for my dissertation. can anyone suggest me a good topic related to branding, marketing or advertising. whatever topics i chose my tutor wasnt happy with it and i ran out of ideas. i really appreciate your help. thanx

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Thursday, August 20th, 2009

Branding Language Brief – Has anyone ever written one or know where a sample is online?

I’m working on a "language brief" as part of a branding campaign for a pretty large corporation and am looking for some help. Has anyone ever done one of these before? I’d love to see a sample. If you know where one is online, please point me in the right direction. Or, if you have [...]

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Wednesday, August 19th, 2009

What are cocacolas branding strategies and how can they be applied to Zimbabwean situation?

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