Friday, August 21st, 2009

How does Costco and American Express benefit from co-branding with eachother?

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This entry was posted on Friday, August 21st, 2009 at 7:29 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “How does Costco and American Express benefit from co-branding with eachother?”

D$ Says:
August 21st, 2009 at 7:29 pm

I don’t know the definite answer but I’m fairly sure that American Express pays Costco a large sum of money and in return Costco requires that all it’s customers obtain an American Express card. This way American Express earns more money because people are forced to use their card to go to Costco and Costco gets money from AE.

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