http://yourmarketingbusiness.com/how-does-costco-and-american-express-benefit-from-co-branding-with-eachother/ Get Creative, Small Business Marketing Ideas, Product Ideas, Tips And More Mon, 27 Jun 2011 04:03:49 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://yourmarketingbusiness.com/how-does-costco-and-american-express-benefit-from-co-branding-with-eachother/comment-page-1/#comment-309 D$ Fri, 21 Aug 2009 19:29:55 +0000 http://yourmarketingbusiness.com/273/how-does-costco-and-american-express-benefit-from-co-branding-with-eachother/#comment-309 I don't know the definite answer but I'm fairly sure that American Express pays Costco a large sum of money and in return Costco requires that all it's customers obtain an American Express card. This way American Express earns more money because people are forced to use their card to go to Costco and Costco gets money from AE. I don’t know the definite answer but I’m fairly sure that American Express pays Costco a large sum of money and in return Costco requires that all it’s customers obtain an American Express card. This way American Express earns more money because people are forced to use their card to go to Costco and Costco gets money from AE.

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