How does someone conduct market research with these four techniques, person surveys, telephone surveys, mail surveys, online surveys?
Example:
Let take the telephone surveys for an example, can you telephone phone any one?, or do you need permission?, or do you get a list from someone?, etc,etc.
Market research is not just ‘surveys’. Its understanding the maret conditions your company/product has to weather to be successful. In some cases, surveys work well to understand customer satisfaction. In other cases, knowing where your customers are is much more critical.
In terms of your question about telephone surveys, it all comes down back to what goal you’re trying to achieve. Typically a "random digit dial" method is used within a specific geographic area to get results that are representative of that area. If you have customer list…just call the customers.