How is Direct Marketing different from the other strategic disciplines? That is Advertising, PR, Sales, etc?

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One Response to How is Direct Marketing different from the other strategic disciplines? That is Advertising, PR, Sales, etc?

  1. Marianne T says:
    November 10, 2009 at 5:59 pm

    With Direct Marketing, the idea is to build a pyramid. The main objective is to bring in more people and there is little to no push to sell any product. You must bring other people in under you in order to make money. Most businesses want to sell product, not just sell the concept of making money by having someone pay a fee.

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