I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?

I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?
for yearly income. I was curious what I should consider a decent respose for 500 mailed and how long I should wait before I consider a new marketing program or additional mailings?

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One Response to I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?

  1. robert w says:
    August 8, 2009 at 12:52 pm

    with a one time mail out be happy with a 1% call back.
    direct mail is not one time thing

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