I run a small business. How do I conduct target market research?

I run a small business selling women’s celebrity-style acceossories. I need to find out who my specific target audience is and I’ve got some research to do. I’ve already put up a survey on my site and I’ve got results from 55 women so far but the information is not enough. I need MORE results than that. What resources can I look into for information on my target market (whom I can’t define, just yet)?

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One Response to I run a small business. How do I conduct target market research?

  1. ava says:

    Hire a marketing specialist or visit a university campus library they usually have software that have that type of geographical data. Good Luck!

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