[Recorded November 20, 2009] Ever since the launch of the 4004 microprocessor in 1971, AMD, IBM, Intel, MIPS, Motorola, National, Sun, Texas Instruments, Zilog and many other major corporations have fought epic marketing wars to establish their chips as the engines of choice for multiple generations of computers. There were battles over technical specifications, performance benchmarks, software architectures, RISC, 32 bits, and much more. Over the years, the fight shifted from one for hardware design engineers hearts and minds to a battle for those of the computer companies CEOs’, and ultimately, for those of the consumers themselves. This combative environment drove the evolution of spec-based to brand-based microprocessor marketing. This panel discussion focuses on how the marketing of microprocessors changed as the semiconductor industry grew at unprecedented rates during the 1970s thru the 1990s. Learn about the events and the decisions that shaped the both the semiconductor and computing industries. Wonder at how annual chip marketing budgets ballooned from 0000 to over Billion in less than 20 years. The panelists and moderator for this session were all protagonists in these microprocessor marketing wars at three of the major players: AMD, Intel and Motorola. – Jack Browne: Hi End Microprocessor Marketing Manager, Motorola, 1981-1992 – Dave House: Intel SVP – General Mgr, Microprocessor business, 1978-81, 1982-91 – Claude Leglise: Intel 8086-8088-286-386-486 …
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thanks for posting this here.
Intel all the way!!!
AMD is the top of the crop now intel is going south unless it comes up with some darn good chips with lower prices
been a proponent of AMD for a long time but right NOW the top dog sadly not AMD.
They lost the crown the moment Intel released the Core 2 series and now the i7 series.
Phenom II & Athlon II is holding their own from a price/performance perspective but the crown of top performance is still in Intel’s court.
Still using my trusty S939 A64 3000+ with Win7 Ultimate RC.
You’re living in the past.
You mean AMD “was” top of the crop…not anymore, Intel has had them beat for a while now.
It would be nice if AMD had a clearly superior CPU to press Intel on innovation and pricing. The don’t; they have been staying competitive at price to performance by selling at lower prices than they would if they were competitive at computational power. This has eroded what margin they get per unit sold, AMD has been bleeding many millions of dollars every quarter for several years now and have additional concerns upcoming mostly with integrated graphics on the cpu die may crowd out GPU sales.
That would have been true pre-2006. Intel is infinitely better at the moment and has infinitely better stuff on the horizon.
2.0ghz p4 1gb ram win7 home and 512mb ati x1650 graphics
i bet nobody can beat them specs
AMD? Intel? Don’t make me laugh, Sun is where it’s at.
SPARC pwns all of you.
amd ftw =P