Ogilvy’s New Media Guru On Online Advertising

I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference. David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM. I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands. See this video on Beet.TV: www.beet.tv

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11 Responses to Ogilvy’s New Media Guru On Online Advertising

  1. hughlooks says:

    What if it was someone who is well versed in this media field of advertising? Would they still need you guys?

  2. donaldnyasha2 says:

    peekvid . Com is my favourite site for wating movies online.

  3. veryvictorio says:

    oh my god this guy is such a douche

  4. sfbrokers says:

    garbage

  5. earlybirdsflyhigher says:

    gosh this guy is bullshit bingo all the way

  6. Shyaporn says:

    Of course he’s not in favor of YouTube advertising. It’s not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.

  7. fatnessinstructor says:

    the future of advertising is tv material mashed up with adverts mashed into it…

  8. crispedfuture says:

    “I think” – oh great, thanks for the opinion bro

  9. Aldenasfd says:

    I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    Nice.

  10. seifist says:

    Hows it going man, long time no see! Hey, we should get a drink the next time you’re in town you old rascal.

  11. gina17edward says:

    im so sorryz guyz will find a bloody body in your closet hanging there haunting you and will kill you and ur family and if u want to stop this just sends this to 6 videos in 30 mins? or this will happen good luck!!

    Spam This

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