Comments on: Sensitive topic improvement product marketing help? http://yourmarketingbusiness.com/sensitive-topic-improvement-product-marketing-help/ Get Creative, Small Business Marketing Ideas, Product Ideas, Tips And More Mon, 27 Jun 2011 04:03:49 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jen http://yourmarketingbusiness.com/sensitive-topic-improvement-product-marketing-help/comment-page-1/#comment-47 Jen Fri, 03 Jul 2009 22:39:13 +0000 http://yourmarketingbusiness.com/50/sensitive-topic-improvement-product-marketing-help/#comment-47 I would market to the two groups separately. To the consumer, I would talk about safety issues. I would use an Intel Inside approach, if you know what I mean. To the customers, your competitors, I would use a message of support /or a message of increasing longevity. They have a vested interest in a structure, and you are insuring its legacy. "We Support What You Do," "Founded to Support You," or an ad with a current structure standing alongside skyscrapers from the future. I would market to the two groups separately. To the consumer, I would talk about safety issues. I would use an Intel Inside approach, if you know what I mean.

To the customers, your competitors, I would use a message of support /or a message of increasing longevity. They have a vested interest in a structure, and you are insuring its legacy. "We Support What You Do," "Founded to Support You," or an ad with a current structure standing alongside skyscrapers from the future.

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