What are some good books/resources to learn direct response marketing?

I am a 3rd year business student and have realized that I need to learn more about marketing than just the average college degree will give me. How can I learn direct marketing without having to take slow, menial college courses on it?

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One Response to What are some good books/resources to learn direct response marketing?

  1. Richard Z says:
    July 31, 2009 at 8:01 am

    Here are some great books for you,

    Unlimited Selling Power by Donald Moine
    Anything by Dan Kennedy
    Anything by Jay Abraham
    Four Hour Work Week by Tim Ferriss

    Best of luck to you

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