This question concerns a small tour operator (3-4 employees), that means the marketing budget is very little. So what would you recommend, on what instruments in Online Marketing should the company concentrate? (Bannder, SEO, SEM, Affiliate etc etc…)
I need this information for my diploma work that i´m writing right now to support the company
You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:
Organic SEO – http://www.small-business-software.net/organic-seo.htm
Search Engine Tips – http://www.small-business-software.net/search-engine-tips.htm
How to Influence Search Engine Ranking – http://www.developer-resource.com/how-to-optimize-for-organic-search.htm
SEO Guide – http://www.developer-resource.com/search-engine-optimization-guide.htm
Spider Food – http://www.developer-resource.com/spider-food.htm
Free Web Marketing Tips – http://www.small-business-software.net/free-web-marketing.htm