I am about to launch a new computing goods website for the business and wish to inform customers on file about it.
What is the best program to use to conduct email marketing campaigns?
Have any of you lot got any suggestions, preferably we’d prefer one that has statistics such as read, deleted, un-subscribed, etc.
Looking forward to your suggestions.
Thanks
Well, I have spent a gazillion hours looking into this myself. I’ve learned a lot through the trial and error method and the school of hard knocks because I’ve actually used several different ones.
I’ve also gotten opinions from some of the "super affiliate" top marketers on the web who have big lists they email to all the time.
So here goes a brief rundown of what I’ve learned:
1. i contact is the cheapest and most basic. very few frills.
2. constant contact is a step above icontact in terms of bells and whistles but if you boil it all down they are not that different (cc costs a bit more).
3. Lyris is a lot more than just an email program. They offer some pretty awesome data and lead-tracking capabilities through their own software. If you want to be able to track the buying behavior of all website visitors, such as those who buy in a store vs. online vs over the phone, etc. then this is the one for you.
4. Almost EVERY super affiliate with the big email lists strongly recommend Aweber for the highest open rates in the industry. (And the thus the highest % read and the lowest deleted %, etc.)
They’ve got the greatest autoresponder programs for you, which provides the most important element to making money: Continual followup with different people in the right way.
Full Disclosure: I have no commercial relationship or interest in any of these (or any other) email programs.
Conclusion: If you’re building a big list strictly for web marketing, then Aweber is the best. If you’re using the email list and the website to complement and support a bricks and mortar store, then Lyris is the best. If you just want to send out less than 1,000 emails once a month, perhaps in newsletter format, then Constant Contact will work just fine. And icontact is similar but the budget choice.
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