What percentage of my marketing budget should I allocate for online marketing?

I have a writing and editing services company, and we currently have 00 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

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One Response to What percentage of my marketing budget should I allocate for online marketing?

  1. strayinma says:
    June 28, 2009 at 10:06 am

    You can test how well PPC works for you with a very short test, $100-$200.

    I recommend going with Google/Yahoo Paid advertising for it's wider audiences.

    Create your most compelling ad copy and target popular keywords in your space.

    Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page.

    You'll be able to determine the ROI of PPC within a short time, and short spend.

    Hope this helps!

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