I am a personal trainer looking to expand my cliental. I train both in their homes and online. If interested in training online email me at esoterictrainer@yahoo.com.
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What percentage return can I expect from a direct mail advertisement campaign?
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Generally you can expected about 1% – although some industries may give you a higher or lower return. Because there are so many variables, the only way to know is to make the investment and generate your own statistics.
You may also want to consider other forms of advertising such as voice broadcasting and online marketing which tend to have a lower startup investment, as well as a quicker turnaround when you factor in finalizing your mailing piece, printing and mailing times. However, direct mail is alive and well and can bring you excellent results if you are willing to make the commitment and investment.