what strategy will work best for direct marketing/point of sale marketing?

I need to use direct marketing to build awareness for an Eye care centre. What incentive(s) will drive traffic to my stand?

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One Response to what strategy will work best for direct marketing/point of sale marketing?

  1. Mike Frisbee says:
    August 21, 2009 at 12:50 pm

    Discounts on frames

    Free eye exam

    etc etc

    Create Flyers – drop em off at schools, colleges, nursing homes, day care facilities

    Buy some advertising on local restaurant menus

    Buy some advertising on a local sports team calendar

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