What’s a marketing product for college students?

I’m taking a marketing class and need to think of a product or service and then come up with a commercial and prototype. It needs to be directed at college students so I was thinking something involving alcohol. Any ideas? This must be something that doesn’t already exist or that few people know about.

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One Response to What’s a marketing product for college students?

  1. ethnicomm says:

    I teach marketing at the college level :)

    Something involving alcohol would be cool but you might want to think of other things that would appeal to students. Think of things that you wish were out there.

    Examples:
    - pizza delivery right to your classroom during breaks – order via text msg or schedule a deliver online
    - coffee service in the main hallways
    - a service where you can plug in your laptop or cellphone and get a quick recharge (ideal when you forget your power adapter)
    - a backpack that easily locks onto a desk so you can leave it and not worry about getting it or the contents stolen
    - valet service for when you’re late for class and can’t find a parking spot
    - a pencil and eraser combo that is part of a USB stick

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