Who is it? Is it BBDO? Procter?
Whoever it is, they’re god-awful.
Not only have they stopped emphasizing the breakfast mascots, they managed to fuck up the oldest breakfast cereal mascot tradition in America (50 years running) in a year where we have a guy whose won more Olympic Gold than anyone, ever.

Take a look at the Frosted Flakes Box and tell me Wheaties is still the breakfast of champions.

Who fucked up? Do they use in-house or agencies?