For example, would you rather get an email offering you a product, or an offer from the US Postal Service? It seems today there are so many more options on the internet to shop, it might be wiser to go ahead and open the email ad-types, as long as they DO NOT have attachments…all of us know to watch out for strange emails with attachments…they could have viruses. I am trying out my own internet business and could use feedback regarding newsletters, for instance about my site called: Special Home Products.
Do me a big favor in the meantime, and check it out…any suggestions or comments on it would be appreciated!
OK, like the responses I am getting, but still unsure which would be the best to use to promote a new business….let me hear from some more of you out there!
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Both internet marketing and direct mail marketing are good strategies depending on the company/product/service you are promoting. It is also faulty to think you have to choose one or the other. Most successful marketing campaigns use multiple media in a coordinated strategy in order to maximize reach and frequency. For example, you may have a website that has a lot of details about your company, order forms, etc. A postcard mailer letting a targeted audience know about the website and potentially a special offer, will help to boost traffic to your site. Likewise, you could use an e-mail campaign to get people to sign up to get a catalogue of your products. The interenet is attractive because your business is an internet-based business. However, many potential customers will never find you on the internet if you don’t tell them via some non-internet means (direct mail, radio, print ads, etc.) I hope this helps! Good luck!